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Trademark Partners - protection and brand management in Asia

Best practice:
The exclusive right to a trademark belongs to the first to register it. Our advice: be the first, #File1st®.
In many countries, such as China, the ‘first-to-file’ rule applies, meaning that the first application or the one with the highest priority takes precedence in trademark protection. The ‘first-to-use’ rule, where earlier use of a trademark is important, is less common and is applied in countries like India.
Start registration now
Michał Bielewicz
LINKEDIN: MICHAL BIELEWICZ
关于我们的业务
关于我们的业务
We help to register or recover trademarks in key markets such China, India or Asia in general.We manage portfolios of brands.
We work at the pace of Asia, which means fast.
And always as professionally as possible.
WHO IS BEHIND IT?

Territories of our activity

Hongkong
India
China
mainland
Indonesia
Makau
Philippines
Vietnam
Taiwan
상표등록의혜택
상표등록의혜택

Benefits of trademark registration

Protection
against competition,
unfair competition
and counterfeiting
Protection against competition, unfair competition and counterfeiting. Registration of a trademark gives the trader the exclusive right to use it in the course of business in a particular territory and for particular products. This means that no other business can mark its products or services in a similar way. And if he or she markets an identical or similar brand, the trademark owner has the legal tools to fight the unfair infringer.
Protection
against competition,
unfair competition
and counterfeiting
Possibility
of redress
Exclusive rights to a trademark give its owner not only the legal tools to fight unfair infringers, but also the right to seek an injunction to stop unfair acts, damages for infringement or even an injunction against further use.
Possibility
of redress
Marketing
advantages
Legal trademark protection is also an element that builds a brand's market position - its reach and economic value. A trademark is one of a company's most valuable assets.
Marketing
advantages
Increased
customer confidence.
A company that invests in protecting its trademarks is more trusted by its customers. Trademarks communicate the quality of the product or service offered.
Increased
customer confidence.
Business development opportunities in foreign markets.
Registering a trademark in the European Union or other key foreign markets, such as UE, USA, China, India or Indonesia gives the entrepreneur the opportunity to expand into these markets by licensing the marketing of branded goods to a local partner.
Business development opportunities in foreign markets.
The possibility of the sale or licensing of a trademark
A registered trademark is a valuable asset that can be sold or licensed to other businesses and companies related to the trademark owner. This can generate additional income.
The possibility of the sale or licensing of a trademark
Access to the best distribution channels
This is particularly important in China. Many e-commerce and traditional retailers there require a trademark certificate before accepting a product for distribution. They also expect a licence authorising the local operator to distribute the brand. In this way, the retail chain or e-commerce platform assures local consumers that they are buying an original product from the manufacturer's authorised distribution channels.
Access to the best distribution channels
Border
protection
of the trademark.
This is a very important and underestimated tool for controlling the import and export of trademarked products. This legal instrument allows the trademark owner to block unauthorised imports or exports of trademarked products.
Border
protection
of the trademark.
Protection of the importer's interests in the foreign market
By having exclusive trademark rights in a foreign market, the exclusive importer is assured that by investing in the promotion of a brand in that market, he will be the only one to benefit from the brand value.
Protection of the importer's interests in the foreign market
The opportunity to benefit from export or expansion support programmes
Trademark registration is increasingly required for participation in trade missions by national export promotion agencies.
The opportunity to benefit from export or expansion support programmes
Priority
right to a domain.
In many cases, trademark registration makes it easier to recover an Internet domain. For example, in China, when fighting for a domain, you must prove that you are the owner or right holder of the trademark used in the domain. The holder of a trademark registration certificate therefore has a good chance of recovering the domain.
Priority
right to a domain.
Questions?
Book free consultation
ขั้นตอนการจดเครื่องหมาย
ขั้นตอนการจดเครื่องหมาย

Registration process 
step-by-step*

01
Preparation and filing of the application
The scope of protection for the trademark is specified, products/services are designated, documents and use evidence (if permitted) are prepared. The stage ends with the filing of the application with the Office by the local patent attorney.
02
Application examination
The Office examines whether the trademark is eligible for protection under the law and in the context of previously filled other applications. If there are no objections, the application is provisionally accepted for registration and the procedure moves on to the publication stage. In the event of refusal, the procedure is suspended at this stage. The applicant may appeal against the Office's decision within the prescribed time limit. The appeal is an additional legal procedure.
03
Publication of the trademark, opposition period If the examination of the application or the appeal is in favour of the applicant, the Office will announce its intention to grant protection in an official trademark newsletter (publication). During the publication period any person who considers that the registration infringes his previously acquired rights has the right to file an opposition. After considering te opponent's arguments, the Office makes a final decision on the trademark application. If the opposition is successful, the trade mark will not be registered.
04
Registration of the trademark, granting of the certificate of protectionIf no opposition is filed or the opponent's arguments are rejected, trademark is granted legal protection. The process ends with the issuance of the trade mark protection certificate by the office.

* the order of process steps may be different in some territories.

Our experience

14+
years of work experience in China
8+
years of experience in trademark protection in China and other Asian countries
5.5
months only - fastest (164 days) registrations in China in 2023
客户
客户

Our clients include companies
in these sectors

cosmetics
pharmaceutical
food & beverages
medical devices
automotive
HoReCa
fashion
household chemicals
IT technologies
alcohol
consulting
food processing
i innych

Client reviews of Trademark Partners services

The combined expertise in trademark protection and doing business in China determined the start of our business relationship with Trademark Partners. We are a very demanding client and expect the highest standards of ethics and professionalism in our work, confidentiality and efficiency in our cases. We particularly appreciate their guidelines for action, always taking into account local circumstances.

HEAD OF IPR, PHARMACEUTICAL INDUSTRY

Unknown to us, a Chinese company had registered a trademark identical to ours. After almost four years of proceedings, Trademark Partners succeeded in having the trademark registered in our favour. One of the reasons we were able to do this was because we worked very closely together to complete the evidence in the case. I can now confidently recommend Trademark Partners as a company that knows what it's doing when it comes to protecting trademarks.

CHRIS, THE OWNER OF COSMETICS BRAND

Trademark Partners helped me prepare my trademark application in China and brought the project to a successful conclusion. Today, my newly created trademark is protected in exactly the form I had envisioned.

ANDREA, DOCTOR, CO-OWNER OF A GERMAN EYEWEAR BRAND

Trademark Partners helped us retrieve a trademark that had been registered in bad faith by our Chinese distributor. They were able to first invalidate the unauthorised rights and then register the trademark for us. I would highly recommend this company.

CHRIS, THE OWNER OF POLISH FOOD COMPANY

As a medical practitioner by experience, I realise that the foundation of complete health is based on a holistic approach, encompassing medicine, psychology, diet, lifestyle and prevention. I needed to register a mark that illustrates this philosophy and in this respect I received professional and prompt support from Trademark Partners.

AGNES, CHIEF PHYSICIAN OF INT'L MEDICAL GROUP
We have prepared booklets to help you learn more about trademark protection
MORE BOOKLETS
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与我们交谈
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a line

    消息
    消息

    Knowledge. Stay updated

    September 15, 2024
    China
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    Imports from China. Is it worth registering a trademark?

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    August 31, 2024
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    What does first-to-file principle mean in China?
    Check the archive
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      Trademark Partners
      #File1st® Who is behind it? What do we do? Territories Advantages Process Experience Clients & industries They trusted us Download Knowledge database
      Offer
      The art of brand localisation for China Pricing
      File your trademark for protection
      Mainland China India Indonesia Vietnam Philppines Taiwan Hongkong Makau
      Contact
      +48 666 403 222 office@trademark.partners
      Our social media
      Trademark Partners
      #File1st® Who is behind it? What do we do? Territories Advantages Process Experience Clients & industries They trusted us Download Knowledge database
      Offer
      The art of brand localisation for China Pricing
      File your trademark for protection
      +48 666 403 222 office@trademark.partners
      Contact
      Mainland China India Indonesia Vietnam Philppines Taiwan Hongkong Makau
      Our social media
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