Protecting your own brand in China is an essential formality for all entrepreneurs preparing to do business with Chinese partners. This issue should be addressed in advance by companies planning to import from China, as well as those whose development plans include the sale of goods or services beyond the Great Wall. Trademark registration is particularly important as, in today’s market, the largest Chinese e-commerce platforms will only allow companies to sell if they have a trademark registration certificate issued locally by the China Trademark Office. It is in the interest of business owners to obtain trademark protection, confirmed by an appropriate registration certificate, before officially entering the Chinese market. At Trademark Partners, we ensure that foreign companies looking to expand beyond the Great Wall receive comprehensive, substantive due diligence at every stage of this process.